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Having an Executive Membership at Costco primarily offers increased cash back rewards, which sets it apart from the regular membership. Executive Members receive a higher percentage back on their qualifying purchases – typically 2% cash back on eligible purchases, compared to the basic membership option. This benefit can significantly enhance the value of the membership for frequent shoppers, effectively allowing members to earn back a portion of their annual fees and save on future purchases. The cash back can also encourage more spending, as members may feel incentivized to make additional purchases knowing they are earning rewards.

While there are other advantages associated with Executive Membership, such as potential access to exclusive products or services and enhanced customer service, the primary financial benefit that attracts members is indeed the increased cash back, making it an appealing option for regular Costco shoppers looking to maximize their savings.